Â Â BJ Fogg investigates the miracle of persuasive technology that is Facebook (Captology Notebook, 17 September 2007). How does Facebook persuade almost 100% of members to post a photo of themselves â€” which, as he points out, is not a simple procedure?
The demanding question mark that begs you to replace it. The loneliness of no-face in a crowd of faces. The pressure of your friends. Your eagerness to get on with the real business, to achieve your own goals.
This is the first of three posts by BJ Fogg on the psychology of Facebook. Maybe next he will talk about the power of the face.