Blog: Content writing and content strategy insights

Design web sites for 34+ million migraine sufferers

Your website design could be triggering migraine attacks.

Is this a trivial issue? Should you care?

There's heaps of information about designing accessible web sites for people with disabilities, because for government agencies in many countries, this is mandatory.

WCAG 2.0 sets guidelines that prevent web sites from starting an epilectic seizure.

But I haven't seen anything in WCAG 2.0 about migraine sufferers, so I'm speaking up on their behalf.

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Writing tip: In presentations, 3 points is plenty

When preparing a presentation, whether of 5 or 50 minutes, be strict about structure. Successful presentations tend to have one theme, three sections.

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January 04, 2013

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psychology ›


8 reasons why the New Zealand longfin eel symbolises the Year of the Water Snake

Happy New Year of the Water Snake to all our friends and customers!

In the prelapsarian paradise of New Zealand, we don't have endemic water snakes. (Or metal, wood, fire or earth snakes, for that matter.) So to symbolise the Year of the Water Snake, we propose our native longfin eel (Maori name: tuna).

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The home office has no IT team: how to cope?

The home office has no IT team. At some point, that's an issue for everyone with a home office.

I use the waffly, kerfuffly gobbledegook cliche issue instead of problem, because it needn't be a problem. It's just part of the price we pay for the luxury of working at home.

If I wanted an IT team at my beck and call, I would work in a government department. Then I could say, "Hey Reuben, tell me what I'm doing wrong!" Problem solved.

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Publishing revolution: learnings from the Frankfurt Book Fair

Rachel McAlpine visits the Frankfurt Book Fair 2012 and shares her top 10 insights about the book publishing industry.

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October 07, 2012

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psychology ›


How technology makes travel preparation harder than in the olden days

Long-distance travel is easier than in the olden days. However, preparing for long-distance travel today is fraught with annoying decisions, mainly because of the technology that makes travel easier. (Take a notebook.)

The experience of long-distance travel is absurdly easy. Maybe you hate airports and planes, but not me. From that crucial first announcement assuring us that we have boarded the correct plane, I am utterly relaxed. Body, mind and spirit simmer down. Molecules, follicles, neurons, dendrites and mitochondria calm their jiggling, wriggling and toe-tapping.

But this I assert (tentatively): preparing for long-distance travel might possibly be more fraught and risky than in the olden days, when we sailed to Greece in the good old Patris. And it's the same for you, if you are over 40.

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An author's just-in-time strategy for the Frankfurt Book Fair

OK, it's a well-known fact among my friends that I (Rachel) am going to the Frankfurt Book Fair. (Along with 280,000 others.) My excuse: New Zealand is the Guest of Honour and my excellent, outstanding, frivolous book Scarlet Heels: 26 Stories About Sex is in the New Zealand Society of Authors' catalogue.

What's my strategy? It's been slippery but finally, two weeks before the event, I'm getting my head straight.

  • Have a great time and go with the flow.
  • Stop, look and listen: the Fair is an information machine.
  • Find a publisher or agent or both for Scarlet Heels, but never mind if I don't.
  • Gather information relevant to Global English for Global Business.
  • Get over myself!

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