Tip: Tell me once. Not 3 times.

Watch out for the tell-me-3-times problem. Once is enough.

Example of tell-me-twice:

Application Form
You can download a small business parking application form from the "Forms" section of our web site.

Example of tell-me-3-times:

Application Form
You can download a small business parking application form from the "Forms" section of our web site.
Click here to download your Small Business Parking Application Form.

These items consist of an inadequate heading, then a little chat, then a link. Not useful!

Better to provide a single line of clearly worded link-text. That's enough! Example:

Small Business Parking Application Form [PDF, 155KB, 2 pages]

(The links in this tip are not real links, just mock-ups.)