Posts tagged "Tips"
People-pairs in a sentence are a grammar trap when one of the people is yourself. Then you might stumble over choosing I or me, we or us. The I/Me trap is one of the most common grammar mistakes in English.
The answer depends on the sentence.
In this blog, I explain why this grammatical point trips so many people up, and I provide an easy trick for using the right word.
When people are searching online, they want short, concise, crystal clear content.
Screens and attention spans have got smaller and so must your digital content.
Searchers on a mission want answers and fast. Nothing else will do!
Google knows this and rewards content editors who know this too.
As a digital content writer, your job is to find out your audience’s burning questions. And answer them!
As Winston Churchill said, ‘the essential structure of the ordinary British sentence... is a noble thing.’ Short sentences communicate powerfully. Writing short sentences is a very good plain language trick. Plain language uses short sentences. If you write short sentences, your meaning is usually clear and your grammar is usually correct.
The serenity test of good content is: Does the page look spacious, calm and orderly? As a copywriter, you can shape and format your text in such a way that the reader feels calm and confident. This blog gives you 3 simple content design tips.
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