Blog: Content writing and content strategy insights

A clever way for writers to design menu structures and landing pages, much like Gov.uk

This blog:

  • discusses the important role of writers in menu design
  • reveals a common usability problem with landing pages
  • proposes a clever way to design user-friendly menu structures and landing pages
  • shows you how to replicate the Gov.uk menu for your government website or corporate website.

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Is your web content like spaghetti — all tangled and full of confusing navigation loops? 🍝

We all love spaghetti — it’s fun to twirl on a fork and spool into your mouth. But do you know the expression “spaghetti code”? It’s a disparaging phrase programmers give to poor source code, that is twisted and tangled like a bowl of pasta. Corporate web content can easily become like spaghetti too, and that’s typically when web writers are called in to fix it.

This blog offers content designers and web writers a roll-your-sleeves-up method for untangling twisted content. It is particularly beneficial for digital content projects where timeframes, budgets and subject matter experts are under pressure.

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Grammar: If I were the only editor in the world

Rachel answers an age-old grammar question about was and were. Old grammar rules stick in our minds like chewing gum in the hair. The rule you remember is no longer a rule (perhaps it never was) but a choice. Rachel tends to use ‘were’ out of habit, but 'was' is now more than acceptable—it’s the norm.

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Writing tip: Editing web content

Editing is always a step-by-step process. And always you start by asking the big questions, such as:

  • Is this web page really necessary?
  • What is this page for? 
  • Who needs it?
  • Is the same information on another page?
  • What do you want people to do after reading this page?
At work when the pressure’s on, what do you do? You apply the 80:20 principle: you skip to a simple Contented system that will fix the majority of problems very fast.

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Dare (conference) by name, dare by nature

I'm packed ... ish. Leaving tomorrow, with the DARE conference 2014 in London my first destination. Don't those bags look neat? It's an illusion. 

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Links on mobile devices: eliminate the fat finger problem

The problem with links on mobile devices is the human finger: it’s much bigger than the cursor we use on a desktop. So make all links obvious and large and not too close to other links.

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Overcome fear of finishing: knock off those side projects one by one

Inspired by Ricky Robinett, I've decided to make Fridays a day for finishing stuff: mainly small side-projects that are almost ready for launch. Great idea: even a failure feels better than something unfinished.

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