Blog: Content writing and content strategy insights

Posts tagged "Tips"

How to write answers or instruction steps for Google’s Featured Snippets

How to write answers or instruction steps for Google’s Featured Snippets

When people are searching online, they want short, concise, crystal clear content.

Screens and attention spans have got smaller and so must your digital content.

Searchers on a mission want answers and fast. Nothing else will do!

Google knows this and rewards content editors who know this too.

As a digital content writer, your job is to find out your audience’s burning questions. And answer them!

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Small is mighty: the power of short sentences

Small is mighty: the power of short sentences As Winston Churchill said, ‘the essential structure of the ordinary British sentence... is a noble thing.’ Short sentences communicate powerfully. Writing short sentences is a very good plain language trick. Plain language uses short sentences. If you write short sentences, your meaning is usually clear and your grammar is usually correct.

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A clever way for writers to design menu structures and landing pages, much like Gov.uk

A clever way for writers to design menu structures and landing pages, much like Gov.uk

This blog:

  • discusses the important role of writers in menu design
  • reveals a common usability problem with landing pages
  • proposes a clever way to design user-friendly menu structures and landing pages
  • shows you how to replicate the Gov.uk menu for your government website or corporate website.

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Is your web content like spaghetti — all tangled and full of confusing navigation loops? 🍝

Is your web content like spaghetti — all tangled and full of confusing navigation loops? 🍝

We all love spaghetti — it’s fun to twirl on a fork and spool into your mouth. But do you know the expression “spaghetti code”? It’s a disparaging phrase programmers give to poor source code, that is twisted and tangled like a bowl of pasta. Corporate web content can easily become like spaghetti too, and that’s typically when web writers are called in to fix it.

This blog offers content designers and web writers a roll-your-sleeves-up method for untangling twisted content. It is particularly beneficial for digital content projects where timeframes, budgets and subject matter experts are under pressure.

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