Headlines always matter, whether in a printed article, a document on your shared hard-drive, a blog entry or any other web content whatsoever.
Others will re-use your headline, whether you like it or not:
- on another web site
- in a newspaper
- on Twitter
- in your archives or document management system
- in Google
Need I go on?
So think twice about every headline. Sure, it seems to make sense right under your nose, when you're writing it. But does it make sense alone? Is it quotable?
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