Blog: Content writing and content strategy insights

Posts tagged "Writing"

How to write answers or instruction steps for Google’s Featured Snippets

How to write answers or instruction steps for Google’s Featured Snippets

When people are searching online, they want short, concise, crystal clear content.

Screens and attention spans have got smaller and so must your digital content.

Searchers on a mission want answers and fast. Nothing else will do!

Google knows this and rewards content editors who know this too.

As a digital content writer, your job is to find out your audience’s burning questions. And answer them!

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Small is mighty: the power of short sentences

Small is mighty: the power of short sentences As Winston Churchill said, ‘the essential structure of the ordinary British sentence... is a noble thing.’ Short sentences communicate powerfully. Writing short sentences is a very good plain language trick. Plain language uses short sentences. If you write short sentences, your meaning is usually clear and your grammar is usually correct.

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How I turned my passion for writing into my profession

How I turned my passion for writing into my profession

When I became a parent, I felt like I was on a treadmill all the time. I wanted to work, spend quality time with my kids, keep active, pay off the mortgage, and please everyone. But I was pleasing no one. I knew something had to change. I needed more flexibility (and way less stress than my lawyer job). I wanted to have more control over how my day looked. I had always loved to write. Writing gave me pleasure. It was creative and allowed me to express ideas and tell powerful stories.

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Writing tip: Editing web content

Editing is always a step-by-step process. And always you start by asking the big questions, such as:

  • Is this web page really necessary?
  • What is this page for? 
  • Who needs it?
  • Is the same information on another page?
  • What do you want people to do after reading this page?
At work when the pressure’s on, what do you do? You apply the 80:20 principle: you skip to a simple Contented system that will fix the majority of problems very fast.

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