Hey, your own web site shows at the top of search results! Not so fast: Google or Facebook has shown you exactly what you want to see. Rachel talks about the impact of data gathering plus personalization, trends described in Eli Pariser's 'The Filter Bubble.
2 comments
Sep 22, 2011 • Posted by Rachel McAlpine
Thanks, Christine. I’ll be watching developments with interest. The Web is adaptable and I hope to see a popular push for transparency and control over our own data.
Sep 22, 2011 • Posted by Christine Toner
A thought provoking video blog, thanks Rachel. Nice presentation too. I will go wild on Stumbleupon, perhaps – select a few topics outside my comfort zone. In a way, that filtering is helpful, but its potential is rather alarming I agree.
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