Blog: Content writing and content strategy insights

Posts tagged "Books"

User testing your web content leads to happiness

Nov 12, 2015

Posted by: Alice Hearnshaw

Filed under: books,  user experience,  web content

One of the UXNZ 2015 Conference highlights for me was the opening speech by legend US information architect and publisher, Lou Rosenfeld. He talked about how he came up with the design and layout for the books his company publishes. Quite simply, he took his books out and tested them with real people. He wanted to learn whether he could make an age-old product like a hardcopy book easier to use. Turns out you can.

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Seven decades, seven lessons for writers

Oct 11, 2013

Posted by: Rachel McAlpine

Filed under: books,  conference,  plain English,  writing

I’m gearing up for Vancouver’s PLAIN2013 conference in October, and getting a bit excited. All the speakers have been asked to answer three questions for the conference blog:

  1. Why is plain language important in your work?
  2. What is your presentation focus, and what are some of the key points participants will learn?
  3. What is the best plain language advice you can give?

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