Diploma in Web Content has 10 online elearning courses for web content writers, digital content managers, content strategists, web copywriters, freelance copy writers in the UK, USA, Australia, NZ, Canada
Diploma in Web Content has 10 online elearning courses for web content writers, digital content managers, content strategists, web copywriters, freelance copy writers in the UK, USA, Australia, NZ, Canada Write Me a Web Page, Elsie book for web writers, freelance copywriters and digital content managers by Rachel McAlpine for New Zealand, Australia, Canada, the USA, the UK, Europe, Canada, China, India, Malaysia, Indonesia, Singapore, Thailand Professionals complete the Diploma in Web Content and earn 10 hours of CPD for your CPD record in the UK, USA, Australia, NZ, Canada, India, Singapore, China and Malaysia

Diploma in Web Content

Our most popular qualification — 10 web writing courses and textbook


Qty Discount
Buy 1 0% Off
Buy 5 10% Off
Buy 10 35% Off
Buy 20 50% Off

Course overview    

Certification independently accredited by CPD Standards Office London UK 10 hours online writing courses Study on web content writing on your mobile or tablet or desktop computer Online writing courses with 100% money-back guarantee

Gain all the essential web content writing skills in 10 hours. Learn to write digital content that's usable, findable, readable, accessible, clear and correct.

This is our most popular web writing course, designed for busy professionals who need digital content writing skills at work — web content writers, technical writers, content managers, content strategists, government workers, and copywriters.

The Diploma in web content includes 10 courses and a book on web copywriting and digital business communication for modern business writers

You will learn

  • practical skills in web content writing and copywriting
  • how to attract online readers
  • modern plain English writing techniques
  • why writing for digital media differs from print
  • the mechanics of digital content and how search engines work
  • how to write for mobile devices
  • confidence to apply these technical writing skills to your work.

      Kristina Halvorson, content strategist, Brain Traffic USA review: a must-have content writing resource for everyone who touches digital content or writes web content

      Top features 

      • Written by content specialists and expert trainers
      • Recognised CPD qualification to add to your professional credentials
      • Accredited by the CPD Standards Office, UK
      • Equivalent to a 2-day content writing class or workshop
      • Takeaway course materials and detailed e-book by Rachel McAlpine
      • 100% money-back guarantee

            Karen McGrane, content strategist USA, Bond Art and Science, review: Rachel McAlpine's book will help you understand how digital content is fundamentally different from print media


            Course curriculum: 10 online web copywriting courses

            1. Writing for online readers: Understand how to communicate with readers who are uncomfortable, stressed, searching, and in a hurry.
            2. Writing web headlines: Write web headlines that instantly work for people and search engines.
            3. Writing web page summaries: Master 5 types of web summaries that get the message across.
            4. Writing useful hyperlinks: Create links that people can instantly find, understand and use; learn what to write instead of Click Here.
            5. Using images and graphs online: Make visual content accessible.
            6. Writing plain English, part 1: Learn how to check the readability of your content, structure documents for clarity, and write concisely.
            7. Writing plain English, part 2: Learn how to use clear words and sentences; avoid grammar mistakes.
            8. Editing web content: Master a powerful 4-step content editing system, easy to remember and use. 
            9. Writing mobile content: Understand how to write digital content that works on mobile phones.
            10. Writing for search engines: Discover how content writers can improve search results and search engine rankings for web and intranet content.

              Laura Edlund, freelance copywriter, technical writer and content editor, Canada, Contented web writing course review: I will put the lessons learned into use immediately for both writing my own website and writing websites for clients

              Course details

              Audience: You need these skills for jobs in professional business writing, corporate communications, web content writing, online publishing, content marketing, public relations, technical writing, content management, digital marketing and government.

              Prerequisites: None, apart from computer and internet access. No knowledge of IT or accessibility required.

              Qualification: Professional development qualification, independently accredited by the CPD Standards Office UK: 10 credits for your CPD record. 

              Time and place: Distance learning courses. Start any time within 12 months. Study online at your own pace.

              Duration: You can access the online courses for 180 days from the time you first log in. Equivalent to 2-day professional workshop.

              Assessment: 10 online tests.

              Authors: Alice Hearnshaw and Rachel McAlpine, respected specialists in digital content, are the course authors.


              Suzanne Cooper Impress Communications Specialist Australia, web content writing course review: It was fantastic. You certainly walk the talk. I have learnt some very useful digital communication and copywriting concepts 


              About the content writing textbook

              Write Me a Web Page, Elsie book for web writers, freelance copywriters and digital content managers by Rachel McAlpine for New Zealand, Australia, Canada, the USA, the UK, Europe, Canada, China, India, Malaysia, Indonesia, Singapore, Thailand

              Write Me a Web Page, Elsie! by Rachel McAlpine has been a popular university text around the world. This textbook covers everything web content writers and web copywriters need to know, from structure and language to academic content and social media content marketing. Comprehensive and thorough — and a very entertaining read.


              Dr Polly Kobeleva, Lecturer in Communication, Open Polytechnic of New Zealand review about web content writing and copywriting book: If you need web content writing skills right here right now, this web content book is for you


              Book: table of contents

              Rachel McAlpine's comprehensive book includes 21 Chapters and 472 pages.

              1. 21st century business writing
              2. Why the dream seems impossible
              3. Not your usual reader
              4. Plain language online
              5. F-headlines: flying the flag
              6. F-summaries: do or die
              7. F-link and cuff-links
              8. The feng shui of online content
              9. Function and dysfunction
              10. Focused, freestanding content
              11. Fresh and factual content
              12. Photos, figs, Flash and audio
              13. Findable content
              14. Democracy online: social, ubiquitous, accessible content
              15. Standard pages need a brain
              16. The secret life of intranets
              17. E-government: because you must
              18. Commercial content: trust me
              19. Academic content
              20. International web content
              21. Culture change: fixing all content

                  Catherine Grenfell from Step Two Designs: this writing training book is standout, easy to understand and with practical techniques to use straight away


                  Online writing courses accredited by CPD Standards Office in UK for content writers in US, Australia, CanadaContent writing courses with 100% money back guarantee for online learners in UK, USA, New Zealand

                  Course reviews

                  Customer Reviews
                  4.7 Based on 31 Reviews
                  5 ★
                  4 ★
                  3 ★
                  2 ★
                  1 ★
                  Write a Review

                  Thank you for submitting a review!

                  Your input is very much appreciated. Share it with your friends so they can enjoy it too!

                  Filter Reviews:
                  United States United States

                  Great content and great format

                  The online course is very easy to use and provides interactivity without creating meaningless clicks. I and my colleagues have all loved taking this course. I felt like I learned skills and tips that I could immediately apply in my writing.

                  Zoe W.
                  New Zealand New Zealand

                  Practical and useful

                  This course has been a great investment – in a compressed amount of time I have learnt a repertoire of new writing habits ready to test out, and weeded out many ineffective ones! I found it very valuable. I have already recommended this course to my colleagues.

                  Nick C.
                  New Zealand New Zealand

                  Exceeded expectations

                  I was recommended this by people within a ministry I work at. In my arrogance I thought I knew how to write. This has made me reflect on and question the purpose, structure and effectiveness of everything I've done. My digital content team will certainly find me much less of a pain in the butt now! :)

                  New Zealand New Zealand

                  Wonderful course, easy to follow

                  The course opened up new avenues for me, and it enabled my skillset to grow. It was easy to follow, and appropriately tested.

                  Italy Italy

                  A very good experience

                  I followed the Web Content Diploma course, which gave me a high-quality introduction to the main challenges that everyone writing for the Web has to face. I particularly appreciated the very neat explanations, easy to follow, as well as the many examples provided. I would recommend the course both to beginners, willing to approach the matter, and experts, for an invaluable review.