Certificate in Web Content Writing: Core skills for new digital content writers
Our entry-level qualification — 5 courses on creating scannable, usable digital content and editing AI drafts
$135.00
Gain core web content writing skills in only 5-7 hours
Write clear, useful digital content people can find, understand and use. Review and improve AI drafts with confidence.
Learn the essential skills of web content writing in five short online courses, including how to edit and review AI drafts with confidence. This Certificate is equivalent to a one-day workshop and is the fastest way to start writing clear, useful digital content.
New digital content writers and content creators start here. Gain practical knowledge you can use straight away—no experience needed, no jargon and no theory for theory’s sake.
All five courses are part of the Diploma in Web Content Writing. Start with the Certificate to build your core skills, then step up to the full Diploma when you are ready for deeper training in modular digital content, search, AI search, keywords and metadata.
Web content writing and AI skills you will learn
How to write for real people
Use audience insights to create people-first, scannable content in your audience’s own words. Help people find answers, understand what to do and complete tasks.
How to write clear, plain content
Learn how to write content that people understand the first time — the foundation of the plain language skills government employers expect.
How to write content people and AI can find
Use clear headings, summaries and scannable structure to help people find the information they need, understand what it means and know what to do next. Clear structure also helps search and AI search tools interpret your content.
Review content and AI drafts before publishing
Use a practical editing and review process to improve clarity, structure, tone and accuracy. Review AI-generated drafts with confidence, and spot missing information, weak structure, factual errors, privacy risks and accessibility issues before you publish.
Why digital differs from print
Understand how people consume and navigate digital content, so your content works for your online audiences.
Who is this web content writing course for?
The Certificate in Web Content Writing is designed for busy professionals who need reliable digital content skills at work:
- Government and policy teams: Government content writers, policy analysts, public information officers, communications advisers and public-sector staff.
- Content teams: Web content writers, content managers, content designers, content strategists and online publishers.
- Communications and marketing teams: Communications professionals, copywriters, social media managers and SEO writers.
- Learning professionals: Instructional designers, e-learning developers, teachers and educators who create online learning materials.
- Specialists: Technical writers, documentation writers, business writers, plain-language writers, accessibility advocates and knowledge-base writers.
- Compliance and legal teams: People working with plain-language and digital-accessibility requirements in Australia, Canada, New Zealand, the UK and the US.
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Academics and researchers: Professionals who publish complex information for online audiences.
Why choose Contented's Certificate in Web Content Writing?
- 15,000+ learners in 52 countries. Contented has trained public sector and professional writers for more than 20 years in the US, the UK, Australia, Canada and New Zealand.
- Government-focused expertise. The Certificate draws on two decades of digital content consulting with government and local-government clients.
- Practical, example-led lessons. Learn from before-and-after examples relevant to Australia, Canada, New Zealand, the UK and the US.
- Trusted by public sector teams: Some public sector clients make our training mandatory for all staff who touch digital content.
- Skills for different experience levels. The course supports newer writers and gives experienced writers a clear framework for creating accessible content.
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Career value: Graduates say Contented qualifications help them build confidence, demonstrate their skills and open doors in the job market.
Curriculum for the Certificate in Web Content Writing
Each course takes around 1 to 1.5 hours. Study online at your own pace. These are five of the ten courses in the Diploma in Web Content Writing.
How do you find out what your audience actually wants?
1. Writing for online audiences: Learn how to gather and use audience insights to design content that helps people get quick answers and complete tasks.
How do you write headlines that work for people and AI search?
2. Writing web headlines: Learn how to write clear, compelling headlines that help people understand a page quickly and help search and AI tools interpret its purpose.
How do you write summaries that work for people and AI search?
3. Writing web page summaries: Master five types of web summary that communicate your key message quickly and provide clear, answer-first content for search and AI tools.
How do you check readability and write in plain language?
4. Writing plain language, part 1: Check readability, structure content for clarity and understand the plain-language requirements, standards and guidance that apply in Australia, Canada, New Zealand, the UK and the US, including ISO 24495-1.
How do you review and edit your own writing and AI drafts?
5. Editing and reviewing web content: Apply a four-step editing and review system to your own writing and use it to improve AI prompts. Check AI drafts for facts, bias, plain language and your organisation’s tone before you publish.
Ready to start writing web content that works?
Five courses, five hours, one recognised certificate. Whether you need plain-language training, web content writing skills or responsible AI drafting guidance, you can start today.
Enrol in the Certificate in Web Content Writing today — or save up to 50% by booking for your whole team!
What's included in the Certificate in Web Content Writing?
- 5 courses and materials: 5 microlearning courses and 5 tests, each taking around 1 to 1.5 hours, plus takeaway materials
- Practical, example-led lessons: Real before-and-after examples, not theory alone
- CPD accredited: Earn 5 Continuing Professional Development credits from the CPD Standards Office, UK. The Certificate is equivalent to a one-day professional workshop.
- A professional-development certificate: Earn a Contented certificate when you complete the course and assessments. Graduates say it helps them demonstrate their skills to employers.
Course details and payment options
- Format: 100% online, self-paced distance learning.
- Duration: 90 days of access from your first log-in. Equivalent to a 1-day professional workshop.
- Prerequisites: None, beyond computer and internet access. No writing, IT, accessibility or AI experience is required.
- Trainer: Produced by digital content expert, Alice Hearnshaw.
- Price: US$135 per learner — price unchanged since 2006.
- Bulk discounts: Save up to 50% for a group of 20 or more.
- Secure payment options: Pay by credit card online, or by invoice in any major currency.
- Guarantee: 100% money-back guarantee within 10 days. No questions asked.
Start the Certificate in Web Content Writing today
Earn a certificate. Write with confidence. Start your career as a digital content writer.
You can start any time and study at your own pace, with 90 days of access from your first log-in. If the Certificate isn't right for you, Contented's 100% money-back guarantee covers you.
Enrol in the Certificate in Web Content Writing
Buying for a whole team? Save up to 50% for a group of 20 or more, and pay by card or invoice in any major currency.
Want the full qualification?
Choose the 10-course Diploma in Web Content Writing The Diploma includes all five Certificate courses, plus five more on useful hyperlinks, plain-language sentence writing, modular content, search and AI search, and keywords and metadata.
Course reviews
Customer Reviews
4.9 Based on 21 Reviews
Write a Review Filter Reviews:
A
02/22/2024
Anonymous
Australia
Practical, well explained
The course was very practical and I could implement what I learnt immediately.
DN
10/04/2021
Daniel N.
New Zealand
MT
10/04/2021
Marinella T.
ItalyGreat introduction to the topic
I found the course very valuable to introduce myself to the topic of writing for the Web. I think, anyway, it may be useful also for people already working in the field so as to test their knowledge and skills and, in case, to refresh them.
A
07/23/2020
Anonymous
New ZealandEasy to follow and thorough
A great, quick course to give you an overview of writing for the web. I did it as prep for a job interview and it definitely gave me confidence to sell myself on the points learnt in the course. A must do.
CF
07/01/2020
Christopher F.
New ZealandA great course to focus your writing.
The overall experience was great and the course itself is solid! My workplace had some technical issues with access and Contented's support was able to sort that out; they went out of their way to make sure I was able to access the course, even through the current pandemic. The course might seem to use "dated" materials, but I didn't find it bothersome; the advice and examples are still applicable, regardless of the apparent age of the examples. As a public servant, the course is also valuable because a lot of agencies have an approach to their content that owes more to the late 90's and early 2000's, rather than the current time. While agency Communications teams are up to date, many of the Content Creators aren't a part of a Comms team and need a refresher in terms of how to reach the audience of today, not 20 years ago.
