Certificate in Web Content Writing: Core skills for new digital content writers
Our entry-level qualification — 5 courses on creating scannable, usable digital content and editing AI drafts
$135.00
Gain core web content writing skills in only 5-7 hours
Learn the essential skills of web content writing in 5 short online courses — including how to edit and review AI drafts with confidence. This Certificate is the equivalent of a one-day workshop, and the fastest way to start writing clear, useful digital content.
New digital content writers and content creators start here! Gain instant knowledge you can use straight away — no experience needed, no jargon, no theory for theory's sake.
What you'll learn: core digital content writing skills
How to write for real people: Learn how to write people-first, scannable web content for your audience in their words, answering their specific questions so they can act fast.
How to write clear, plain content: Learn how to write content that people understand the first time — the foundation of the plain language skills government employers expect.
How to write content people and AI can find: Learn how to write headlines, summaries and links that people, search engines and AI search tools can find, understand and cite.
How to earn trust with every link: Learn how to replace vague phrases like click here with descriptive link-text that improves accessibility and earns trust.
How to edit and review with confidence: Apply a 4-step editing system to your own writing, and check AI drafts for tone and errors before you publish.
Why digital differs from print: Understand how online reading works, so your content works with it, not against it.
Who is this course for?
The Certificate in Web Content Writing is designed for busy professionals who need reliable digital content skills at work:
- Government & Policy: Government content writers, policy analysts, public information officers, public sector staff
- Content Teams: Content managers, content designers, content strategists, online publishers
- Marketing Teams: Communications professionals and social media marketers
- eLearning professionals: Instructional designers, eLearning developers, school teachers and educators delivering online materials and classes
- Specialists: Technical writers, system documentation writers, business writers, copywriters, call centre knowledge-base writers
- Academics: University researchers and academics.
Why choose Contented's Certificate in Web Content Writing?
15,000+ learners in 52 countries, with 20 years training government and business writers — a specialist credential, not a generic course
Written by digital content experts with 20-year track record consulting to government and local government clients
Repeat clients for decades across government communications and web teams in the US, Australia, Canada and New Zealand
Tailored for government and local government: Covers the core skills every government page needs, with before-and-after examples from Australia, Canada, New Zealand, the UK and the US
Designed for beginners: For new digital content writers — no experience needed
Recognised certification that graduates say opens doors in the job market
Curriculum for the Certificate in Web Content Writing
How do you find out what your audience actually wants?
1. Writing for online audiences: How to gather and use audience insights to design content that helps people get quick answers and complete tasks.
How do you write headlines that work for people and AI?
2. Writing web headlines: How to construct powerful headlines that work instantly for people, search engines and AI search tools.
How do you write summaries that work for people and AI?
3. Writing web page summaries: Master 5 types of web summary that get your message across, and give AI well-crafted, answer-first summaries it can cite.
How do you write links that are accessible, findable and trusted?
4. Writing useful hyperlinks: How to replace vague phrases like click here with descriptive link text that improves accessibility, boosts search visibility, and earns trust.
How do you review and edit your own writing and AI drafts?
5. Editing and reviewing web content: How to apply our 4-step editing and review system to your own writing and prompts, and check AI drafts for facts, bias, plain language and your organisation's tone before you publish.
Ready to start writing web content that works?
Five courses, five hours, one recognised certificate. You can start today.
Enrol in the Certificate in Web Content Writing today — or save up to 50% by booking for your whole team!
What's included in the Certificate in Web Content Writing?
5 courses and materials: 5 microlearning courses and 5 tests (1–1.5 hours each) plus takeaway materials
Practical, example-led lessons: real before-and-after writing, not theory
CPD accredited: 5 Continuing Professional Development (CPD) credits from the CPD Standards Office, UK, equivalent to a 1-day workshop
A recognised certificate: valued by public and private sector employers in the US, UK, Australia, Canada and New Zealand.
Course details and payment options
Format: 100% online, self-paced distance learning.
Duration: 90 days of access from your first log-in. Equivalent to a 1-day professional workshop.
Prerequisites: None, beyond computer and internet access. You don't need any IT or accessibility background.
Trainer: Produced by digital content expert, Alice Hearnshaw.
Price: US$135 per learner — price unchanged since 2006.
Bulk discounts: Save up to 50% for a group of 20 or more.
Secure payment options: Pay by credit card online, or by invoice in any major currency.
Guarantee: 100% money-back guarantee within 10 days. No questions asked.
Start the Certificate in Web Content Writing today
Earn a certificate. Write with confidence. Start your career as a digital content writer.
You can start any time and study at your own pace, with 90 days of access from your first log-in. If the Certificate isn't right for you, Contented's 100% money-back guarantee covers you.
Enrol in the Certificate in Web Content Writing
Buying for a whole team? Save up to 50% for a group of 20 or more, and pay by card or invoice in any major currency.
Choose the 10-course Diploma in Web Content Writing if you want skills in plain language law, AI drafting and AI search visibility
Course reviews
Customer Reviews
4.9 Based on 21 Reviews
Write a Review Filter Reviews:
A
02/22/2024
Anonymous
Australia
Practical, well explained
The course was very practical and I could implement what I learnt immediately.
DN
10/04/2021
Daniel N.
New Zealand
MT
10/04/2021
Marinella T.
ItalyGreat introduction to the topic
I found the course very valuable to introduce myself to the topic of writing for the Web. I think, anyway, it may be useful also for people already working in the field so as to test their knowledge and skills and, in case, to refresh them.
A
07/23/2020
Anonymous
New ZealandEasy to follow and thorough
A great, quick course to give you an overview of writing for the web. I did it as prep for a job interview and it definitely gave me confidence to sell myself on the points learnt in the course. A must do.
CF
07/01/2020
Christopher F.
New ZealandA great course to focus your writing.
The overall experience was great and the course itself is solid! My workplace had some technical issues with access and Contented's support was able to sort that out; they went out of their way to make sure I was able to access the course, even through the current pandemic. The course might seem to use "dated" materials, but I didn't find it bothersome; the advice and examples are still applicable, regardless of the apparent age of the examples. As a public servant, the course is also valuable because a lot of agencies have an approach to their content that owes more to the late 90's and early 2000's, rather than the current time. While agency Communications teams are up to date, many of the Content Creators aren't a part of a Comms team and need a refresher in terms of how to reach the audience of today, not 20 years ago.
