Search engines 10: humans nil

Who are you writing content for, anyway? Search engines or humans? When the two audiences get out of whack, language gets slaughtered and humans flee.

Read Rob Garner on Search Insider. His article is called, 'Search engine-friendly' copywriting is often not very friendly to humans.' He explains and demonstrates the problems of over-enthusiastic editing for search engines.

I was once invited to write this sort of deliberate crap. The client told me I could write rubbish as long as I hammered the key phrases they gave me. Contract declined, thanks.

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