Whenever possible, use common words. Words that nearly every adult is likely to understand. Words that don't require a trip to the dictionary.
Your aim in all business and professional writing is to get your message across quickly and clearly. Using common words is a plain language trick that really helps. It's a simple way to spruce up your writing, making it more concise and more readable.
You'll find hundreds of examples, once you start looking. Here are a few for starters:
- not in lieu of but instead of
- not subsequent to but after
- not under the provisions of but under.
Experiment. Wouldn't your writing be clearer if you used:
- not transformation but change
- not outcomes but results
- not prioritized but most important
- not stakeholder but you or —well, stop and think who you really mean!
200 examples of unnecessarily complicated words, and alternatives, were published by the Local Government Association (UK) in March 2009.