New York researchers have found a key factor in whether we recognise objects. It's not their size but their distance from other objects. Because objects include letters, designers of font, books and documents will have a field day with this...
Blog: Content writing and content strategy insights
Posts tagged "plain English"
United States Embassy web site: thumbs down
The Plain English Awards ceremony 2008 last Thursday celebrated heroes of plain English in New Zealand. Four categories are for web sites, and web content is a big factor in other categories too. The United States Embassy in Wellington was...
The cockroach of language styles
Why does gobbedygook live on and on, generation after generation? It refuses to die a natural death. Bureaucratic style persists even though the benefits of plain English have been proven again and again. (Plain English saves money and time —...
Redesigning the stop sign
Redesigning the stop sign: this YouTube video essentially says the same old thing: use plain English... but it says it with flair. Like The Office, it makes you wince.
Quick, quick! Boldly enter New Zealand's Plain English Awards
Do not hesitate, as they say. To enter. If you care about plain English, you never think your web content is good enough. But hey, it's probably way better than most! Maybe some of your organisation's web content is really...