Gerry McGovern is someone I quote from all too often. But here he goes again, alerting us to a book that answers this question: WHY SOME CONTENT IS DELIBERATELY COMPLEX Sometimes, we are fools for complexity. When we hear complex...
Blog: Content writing and content strategy insights
Posts tagged "plain English"
Gosh: important to understand credit card terms before signing
MasterCard offers simpler contracts in Canada, says the Calgary Herald. Hats off to MasterCard Canada for this radical step. MasterCard Canada wants the banking industry to drop the legalese in their credit application form in favour of plain language so...
Obama cosponsored plain language bill
Anyone who has watched The West Wing knows that political speeches are written by many hands. But here's a sign that Barack Obama's commitment to plain speaking and honesty is more than skin deep. Along with Senator Hillary Clinton and...
When plain is not boring: defining plain English
In How to Look at a Painting, Justin Paton writes plain English that's lively and original and fresh and surprising. And no, that is not a contradiction in terms. Plain English (or plain language) has at least two meanings. It...
Intranet innovations 2008
James Robertson knows intranets as nobody else does. He and StepTwo Designs are behind the brilliant annual awards for Intranet Innovation Awards. Note the difference: this is not about naming the best intranets in every sense, but about acknowledging innovative...