Nick Besseling outlines a process for developing web and intranet guidelines using a wiki. Obvious benefits are avoiding the 'style nazi' label, and getting staff involved and committed to standards—everywhere an issue, notoriously so in universities. Wikis were born for this.
Wiki your web and intranet guidelines
The content of presents and web pages have much in common.
Elsie wrapped a present for baby Jesus, and put it under the tree. The wrapping was more sellotape than paper, and with a 3-year-old's wisdom she gave him one green paper clip.
On the Web, some of us are certainly hunting for golden content, but as daily fare, myrhh and frankincense are somewhat overrated. Nine times out of ten, what we want from a web page is more like a paper clip: functional, usable, small and plain.
From tomorrow I'll be holidaying in Mapua, Nelson, for a week or so and probably won't post much in January. (You wouldn't read it anyway, would you?) Meantime I hope your holiday season is full of good things, such as relaxation and wrapping paper. Time enough for paper clips in 2007.
Its and it's belong to two different families.
One family has no apostrophes: his, hers, its.
The other family all has apostrophes: he's, she's, it's.
To check whether its has an apostrophe, substitute another member of the family:
This sort of error is hideously obvious in web content. Some readers (me included) always notice an its/it's error. Instant credibility crash as we subconsciously assume, 'Typo, ignorance, alarm bells, out of here!'
Some people half-learned a perfectly good old rule (an apostrophe replaces a missing letter). Unfortunately that half-knowing can torture the writer into dithering and questioning and delaying. If that's you, learn the family rule instead and start afresh.