Posts tagged "Tips"
Way back in the dark ages, MS Word invented Styles. And writers were consistently, perversely, ignorantly ignoring Styles. To be fair, nobody ever told them about Styles. Maybe nobody has told you. If not, let me do the honours.
Styles is not about tinkering with the appearance of every word, making it up as you go alone. Styles is about consistent formatting.
Your web content (and everything else you write for business) is treated as data. Therefore: Write headlines and page titles that describe the document or give its key message. Write a summary of the document straight after the headline. In...
Do you use a WYSIWYG for writing web content? That's short for What You See Is What You Get. You'll be tempted to use those magic buttons that change the appearance of your text. Text decoration buttons make the text...
How do you know when its needs an apostrophe? This is one of the commonest errors — but you can get this right! Here's a new way to remember the difference. Its and it's belong to two different families. One...
If you want to communicate clearly, use positive language. This is a basic guideline for writing plain language. Negative language is inherently difficult to use because it has: • conceptual difficulties (you may be writing about something nonexistent) • psychological...