Do you have complex policies that need to be explained to your customers? Does it seem almost impossible without using pages and pages of prose? Do your policy pages have words from here to eternity? For example, you might need...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Tip: Keep paragraphs in web content short
Keep paragraphs short in any document that is likely to be published on a web site, or read on a computer screen. Try to keep most paragraphs under 65 words. Write no paragraph longer than about 200 words. Vary the...
Tip: Use exact dates in web content
Today was tomorrow yesterday. A sobering thought... Therefore write timeless (if not deathless) prose in web content. People hunt for clues in content about when it was written. As you write, picture someone reading your web page tomorrow. Or next...
Tip: Avoid the scary semicolon
You can live a rich and satisfying life without ever using a semicolon... even if you are an academic. When writing web content, avoid the semicolon. In theory, it breaks up a long sentence. But in practice, the semicolon clutters...
Email odour: should I tell?
Telling a friend she has body odour used to be the great social dilemma. What do you think: should I tell my friend she has email odour? This friend sends email announcements that are always in bold and often in...