Our beautiful business name and domain name attract much admiration, and we're often asked how we acquired them. This is a cautionary tale. It starts madly and badly, but it has a happy ending. The journey was all about words...
Blog: Content writing and content strategy insights
Writing tip: Trap the wandering adverb
Don't let the word only wander lonely as a cloud: glue it in the right place. If only wanders into the wrong position, confusion may result. See how the meaning changes when only wanders around a sentence. Only the new...
On the Escalator: entrepreneur workshop on raising capital
Yesterday I attended a workshop on raising capital, and got great value—particularly as it was free, thanks to NZ Trade and Industry. As always, the thoughts and to-dos I took away are a mixture of memorable expressions and tips that...
More Christchurch earthquakes—wearing red and black today
Poor Christchurch. Even Rachel's staunchest sister showed a twinge of fright at yesterday's Force 6.0 earthquake. But the 6 Taylor sisters will be partying next weekend regardless. Disasters? All the more reason to celebrate two more birthdays successfully conquered. Kia...
Fatal-free adjective: plain wrong or new and shiny?
When I comment on a surprising phrase, I'm usually more interested than judgemental. Was this a deliberately coined new expression? (Unlikely.) Was it a mistake? (Probably.) Either way, will it become popular? This morning I was watching the 7 AM...