Yesterday an experienced creative copywriter emailed us, hesitating over whether to do the Diploma in Web Content: Core Skills. Should Geraldine take the plunge and do 10 hours of career development training online? Or would that be a wasted investment...
Blog: Content writing and content strategy insights
Naming an intranet: a philosophical view
Naming an intranet is rather like naming a book or a child. It can be fun, it can be frightening, but of course the book, child or intranet matters much more than the name. Homer. The Daily Insider. Connect. Infonet....
Writing tip: Don't use quote marks to highlight common words
Sometimes writers use quote marks to distance themselves from a word or phrase. They're treating the words as a virtual quote, as if they were saying, 'It's not really me using this phrase: I'm just quoting what other people say.'...
Tips for managers training intranet content authors
All intranet managers face the problem of quality content. We've been banging on about quality content since 1995, and it's still a topical topic. Social intranets make the problem even worse: staff certainly write more content, but the quality drops....
Writing tip: Use strong verbs—not just 'is' and 'was'
In English, verbs are the go-go-go words, the wake-up words. There's no action without a strong verb, an action verb, a doing verb. Strong verbs make things happen. By contrast, the various forms of the verb to be produce no...