Next week, 14-18 September, is Plain English Week in New Zealand. The grand finale will be the WriteMark New Zealand Plain English Awards on Friday 18 September. We ask you to make a few small gestures during Plain English Week....
Blog: Content writing and content strategy insights
Email odour: should I tell?
Telling a friend she has body odour used to be the great social dilemma. What do you think: should I tell my friend she has email odour? This friend sends email announcements that are always in bold and often in...
Wake up to the new literacy
A writing revolution has been happening over recent years. It's not on show, and it's not happening in the classrooms. On holiday recently I saw it again, under my very nose. Virtually every young guest at the Heilala Holiday Village...
Persuasive technology Tonga style
This billboard was erected by the pro-democracy group in Tonga, on a crossroad near Tofoa. It's amazing. At first sight, it's a sycophantic licking of the royal boots. But look closer: it's an ingenious piece of marketing. How do you...
Lie to me: body language in Tonga
So, I arrived in Tonga the same night the Princess Ashika sank. And on Saturday night I watched a press conference where I didn't understand a word for the first 30-odd minutes. Even so the broadcast was riveting just from...