It's tempting to write what you need to say. That's good, if you're writing a book or a poem. That's bad, if you're writing a web page or any document that is supposed to be helpful or even useful to...
Blog: Content writing and content strategy insights
Posts tagged "content marketing"
Business growth: not lilies of the field
About nine years ago, a friend gave me a Christmas lily. Glorious white flower, one tall stalk, small pot. As a model for business growth, the lily was pathetic. After it bloomed I popped the bulb into the garden, as...
Happy Facebook birthday!
Larry Brauner is 58 this week. And he's celebrating for four days with a virtual birthday party on Facebook. Larry's Facebook party Now, I have no idea what fizzbang shenanigans are planned, but the very idea is an example of...
Tip: Remember your web content is data
Your web content (and everything else you write for business) is treated as data. Therefore: Write headlines and page titles that describe the document or give its key message. Write a summary of the document straight after the headline. In...
The Queen may talk proper online soon
I was amused to read last week that Queen Elizabeth II has commanded (well, contracted, I suppose) Tim Berners Lee to fix her web site. Nothing but the best! http://www.royal.gov.uk is pretty stuffy at present. Take a peek while you...