Blog: Content writing and content strategy insights

Posts tagged "web content"

How to write answers or instruction steps for Google’s Featured Snippets

How to write answers or instruction steps for Google’s Featured Snippets

When people are searching online, they want short, concise, crystal clear content.

Screens and attention spans have got smaller and so must your digital content.

Searchers on a mission want answers and fast. Nothing else will do!

Google knows this and rewards content editors who know this too.

As a digital content writer, your job is to find out your audience’s burning questions. And answer them!

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Start your H1 Project: a powerful 'micro' content strategy for digital teams

Start your H1 Project: a powerful 'micro' content strategy for digital teams

Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. After the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and win customer engagement. 

Our latest blog offers a super-charged micro strategy to content teams looking for direction and impact after go-live.

Look out for the free spreadsheet to help you get your H1 Project up and running.

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The simple governance strategy that will help web teams succeed

If you've worked on a fairly large web project, the story in this blog post will be all too familiar. It's the terrible tale of why web teams struggle time and time again to get content ready.

Look at your governance structure and you'll find some clues. One person in your company can make a big difference to the web team's content crusade. The answer is surprising to many: the CEO. I'll explain why. And I suggest four simple things your CEO can do to help your web team achieve its goal of going live with great digital content. 

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