Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. After the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and win customer engagement.
Our latest blog offers a super-charged micro strategy to content teams looking for direction and impact after go-live.
Look out for the free spreadsheet to help you get your H1 Project up and running.
Blog: Content writing and content strategy insights
Posts tagged "content marketing"
Nine digital content skills that open up many job opportunities
People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters — have amazing career opportunities.
Today when you write for work, you need to understand 'digital'. Digital technology is a game-changer for writers and communicators.
People who write for work must know how to:
- attract online readers
- improve search rankings
- use metadata and keywords
- follow web standards
- use a content management system properly
- write for mobile devices
- write plain English
- write for Google Translate
- publish on multiple channels.
How content strategy got hijacked by content marketing
Facebook for business, marketing, professional development
Facebook: it's all about you—yes you—and us too! You probably write or manage content of some sort, like most Contented readers, and that's certainly a big part of what we do here at Contented. By now, we're all aware that...
How many domains should you buy?
A client is developing a major web resource. He bought what seemed the ideal domain for one year, then reconsidered and bought two more domains, again for one year each. Now our client has asked us: Do you think that...