This morning's Dominion Post delivered two stories that amount to an electr(on)ic crime puddle seeping through New Zealand. First, A thief stole three Oral B electric toothbrushes worth more than $300 from the Cuba St Farmers. He was chased into...
Blog: Content writing and content strategy insights
Posts tagged "content marketing"
A marketer who understands Web 2.0
Big sectors of the marketing industry are determined to ignore all the implications of today's internet scene. Heads in the sand, they still create sites that are all sound and fury, signifying nothing - hype without facts, visions without detail....
Blogging in Fakaofo
Computer-talk figures in the imaginative games of Celia (10) and Max (7). 'This is Lizardcom and the old country is Lizardmania,' Celia quickly explains. Max's lizard is attacking Lizardcom in an army truck. 'Watch out! The upgrade has been cancelled...
Using the Web to persuade
Interested in how Web 2.0 services persuade people and change their behaviours? Then this message from the renowned BJ Fogg, Director of the Stanford Persuasive Technology Lab is for you. 'My Stanford students have created short videos (averaging 2 minutes)...