Blog: Content writing and content strategy insights

Posts tagged "plain English"

The home office has no IT team: how to cope?

The home office has no IT team. At some point, that's an issue for everyone with a home office.

I use the waffly, kerfuffly gobbledegook cliche issue instead of problem, because it needn't be a problem. It's just part of the price we pay for the luxury of working at home.

If I wanted an IT team at my beck and call, I would work in a government department. Then I could say, "Hey Reuben, tell me what I'm doing wrong!" Problem solved.

Read more...

Plain English good. Basic English diabolical.

I think some people confuse plain (= clear and precise) English with Basic (= minimal, often informal) English. Basic English commits exactly the sins you describe.

I am not a fan of Basic English, which advocates a vocabulary of 850 words. In my opinion this restricted vocabulary inevitably creates confusion—so I agree with you.

Basic English: seemed like a good idea at the time?

Read more...

12 paths to plain language: reasons for choosing clarity

Plain language is a modest muse, as her name suggests. No rock queen, she appears simple, unassuming, natural, unadorned by sequins or diamonds. She is neither sophisticated nor scholarly—yet she is widely followed.

Governments pursue and promote plain language. So do companies, not-for-profits and other organisations.

Their reasons are many and various. What's your own reason for admiring or disliking communication in plain language?

Read more...

Plain Language: a paradox for technical communicators

Giving presentations to small groups is a tradeoff. The audience get a talk from a relevant speaker, we all get to meet new people, and the speaker gets—in this case, a bottle of Te Atarangi Pinot Noir! I like that. But I also enjoy the excuse to think through a new aspect of contemporary communication.

This time, I strode through seven decades of the plain language movement, matching developments in the wide world with developments in my own language.

Naming a moment when the plain language movement was born is arbitrary. Aristotle's Ars Rhetorica? Wycliffe's Bible in the vernacular? George Orwell? I arbitrarily chose the US Admiral who noted problems of unreadable gun manuals in World War II, since that was in the 1940s, when I also was born.

Read more...