Blog: Content writing and content strategy insights

Posts tagged "Psychology"

Save our brains (SOB)

Much research tells us that heavy internet use can rewire our brains, not necessarily for the better. Distractions abound and we follow them. Thoughts go "galloping off in all directions". Multitasking becomes a curse. Concentration and focus atrophy. Creativity suffers....

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Persuasive technology Tonga style

This billboard was erected by the pro-democracy group in Tonga, on a crossroad near Tofoa. It's amazing. At first sight, it's a sycophantic licking of the royal boots. But look closer: it's an ingenious piece of marketing. How do you...

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