Blog: Content writing and content strategy insights

Writing tip: Change your bad grammar habits

The word 'GRAMMAR' has a great capacity to frighten people. Many otherwise sensible people worry far too much about their grammar. As a rule, you're likely to make grammar mistakes for just three reasons:

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Writing tip: In presentations, 3 points is plenty

When preparing a presentation, whether of 5 or 50 minutes, be strict about structure. Successful presentations tend to have one theme, three sections.

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Writing tip: If you read and write for work, read for pleasure too

You may wonder why we sometimes mention fiction on this business blog.

Simple. If you write at work, you need to write clearly and efficiently, and reading is essential for honing any writer's skills and sensitivities.

Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write." He was talking to so-called creative writers, but the same rule applies to everyone who writes at work.

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The home office has no IT team: how to cope?

The home office has no IT team. At some point, that's an issue for everyone with a home office.

I use the waffly, kerfuffly gobbledegook cliche issue instead of problem, because it needn't be a problem. It's just part of the price we pay for the luxury of working at home.

If I wanted an IT team at my beck and call, I would work in a government department. Then I could say, "Hey Reuben, tell me what I'm doing wrong!" Problem solved.

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Contented Plain Language Objective Test: research-based and free

We've drawn up a 10-point objective test for plain language based on guidelines that are supported by research. You can share this list freely with anyone, and use it to test compliance. (Just acknowledge that created this test.)

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Web writing tip: Use keywords in headlines

Use keywords in headlines (often called headings). That's a basic rule of writing for the Web—and all other business writing.

Here's why.

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Cross-cultural communication: globalizing English web content

Kyoto path: cross cultural communication

A few years ago I went to a terrific seminar on cross-cultural communication. I was shocked to discover that only a few of the audience were from the business world. Why's that shocking? Because the topic is relevant to every web site—not just those for EFL teachers, ESL and ESOL teachers, refugees and immigrants.

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