Blog: Content writing and content strategy insights

Posts tagged "Writing"

Escaping the grammar trap

Ever had an editing discussion that degenerated into a pointless argument about a silly obsolete Latin-based grammar rule? An oldie but a goodie, this article by no-nonsense tech writer Jean Weber is a breath of fresh air. That's a PossumMaster...

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Books by presidential candidates on the couch

Most books by politicians are, at bottom, acts of salesmanship: efforts to persuade, beguile or impress the reader, efforts to rationalize past misdeeds and inoculate the author against future accusations. And yet beneath the sales pitch are clues — in...

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Reading you, reading me

I'm trialling masseuses. They think they are giving me a massage and capturing a new client. I think I am asking them a question: are you worthy to handle my body ever again, let alone regularly? Yesterday Kylie (not her...

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No topic is boring

Once I had to edit a report on The Drainage System of Upper Hutt. To my surprise, after a while it became interesting. Then it struck me: no document is intrinsically or necessarily boring, because whatever the topic, it's all...

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