Blog: Content writing and content strategy insights

Posts tagged "Writing"

12 paths to plain language: reasons for choosing clarity

Plain language is a modest muse, as her name suggests. No rock queen, she appears simple, unassuming, natural, unadorned by sequins or diamonds. She is neither sophisticated nor scholarly—yet she is widely followed.

Governments pursue and promote plain language. So do companies, not-for-profits and other organisations.

Their reasons are many and various. What's your own reason for admiring or disliking communication in plain language?

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Writing tip: Stage 3 of your editing system—copyedit

Let's assume you have completed Stages 1 and 2 of editing a large report. That means you have sorted out the big problems, and have edited the report for purpose, structure and content. You have also edited at the level of headings (headlines), sub-headings and paragraphs.

Now to tackle Stage 3: copyediting for correctness, clarity, style and tone.

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