You click on a menu item such as Products and land on the top page of several (or hundreds) of more specific pages. It's those top pages that produce more than their fair share of utter garbage on web sites...
Blog: Content writing and content strategy insights
Posts tagged "Content"
Paperclips beat myrrh (usually)
The content of presents and web pages have much in common. Shiny red wrapping with a holograph pattern attracts the greedy eye. (A professional design provides a worthy wrapping for good content.) Sticky tape holds the wrapping firmly. (The web...
Grrrumpy-making forms
Yesterday I sent an email to my mobile phone company, and they asked me to provide my street address. My street address? Why? I had already provided my email address and cellphone number. I was startled, annoyed, and suspicious. I...