Blog: Content writing and content strategy insights

Start your H1 Project: a powerful 'micro' strategy for digital content teams

Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. After the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and win customer engagement. 

Our latest blog offers a super-charged micro strategy to content teams looking for direction and impact after go-live.

Look out for the free spreadsheet to help you get your H1 Project up and running.

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Is your web content like spaghetti — all tangled and full of confusing navigation loops? 🍝

We all love spaghetti — it’s fun to twirl on a fork and spool into your mouth. But do you know the expression “spaghetti code”? It’s a disparaging phrase programmers give to poor source code, that is twisted and tangled like a bowl of pasta. Corporate web content can easily become like spaghetti too, and that’s typically when web writers are called in to fix it.

This blog offers content designers and web writers a roll-your-sleeves-up method for untangling twisted content. It is particularly beneficial for digital content projects where timeframes, budgets and subject matter experts are under pressure.

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Writing tip: Editing web content

Editing is always a step-by-step process. And always you start by asking the big questions, such as:

  • Is this web page really necessary?
  • What is this page for? 
  • Who needs it?
  • Is the same information on another page?
  • What do you want people to do after reading this page?
At work when the pressure’s on, what do you do? You apply the 80:20 principle: you skip to a simple Contented system that will fix the majority of problems very fast.

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When web accessibility goes down the drain


WCAG 2.0 and S.508 go down the drainWe work with many government agencies on web accessibility. And sure,
 our whizz-bang accessibility experts can get your web sites to comply with national web standards, whether that's S. 508 or WCAG 2.0 or some other variation. So what's the problem?

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18 years of writing for the web: how hot is that?

Writing on the web: contented.com for writing courses
Since 1995, writing for the web is a phrase that has come full circle: literary writing online. Business writing, writing on the web, writing for the intranet, blogging, web content, SEO writing, content marketing, mobile content, accessible content, digital communication ... what next?

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Web writing tip: Use keywords in headlines

Use keywords in headlines (often called headings). That's a basic rule of writing for the Web—and all other business writing.

Here's why.

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4 years on: awesome online writing courses for the digital workplace

Yesterday Alice, Rachel and baby Eden celebrated 4 years of developing and marketing awesome online writing courses for the digital workplace.

Right at the start, we had set some stern and serious goals for our new company, Contented. But we also made it a policy to celebrate achievements, and to be sure we were both contented in our business roles. We do, we are, and so we're still around, doing fine, enjoying our work, and looking forward to another year of being Contented.

Many thanks to you! Yesterday we toasted you, all our friends and supporters, with a raspberry smoothie and a coffee.