Basic rule for any communication in writing: it must be legible. Basic rule for a menu: it must be skim-readable—just like web content. Otherwise it's not accessible. The owners of Manon, a new French-Italian restaurant (yes, you read that right)...
Blog: Content writing and content strategy insights
Posts tagged "Content"
Tip: Don't just edit terrible web content—rewrite it
When editing web content, be bold. Speak the truth. If the truth is that a web page is pointless, incomprehensible or garbage, don't even think about tinkering with it. No amount of timid word-shifting will save it. Start again. Start...
Wedding speech model for tweeting
Recently I attended a delightful wedding. It was perfect. Admittedly there were flaws, such as a cold and windy day, and the bride's boat being stranded in Lyttelton Harbour. But the flaws just added to the perfection. (The clouds were...
Tip: use Styles whenever you write in Word
Way back in the dark ages, MS Word invented Styles. And writers were consistently, perversely, ignorantly ignoring Styles. To be fair, nobody ever told them about Styles. Maybe nobody has told you. If not, let me do the honours.
Styles is not about tinkering with the appearance of every word, making it up as you go alone. Styles is about consistent formatting.
Government web content review: when it was bad it was horrid
I've been doing a web content review "lite" for government web sites in New Zealand, on behalf of Plain English Power. This means taking one web site at a time, viewing some of their content, picking a few pages that...