New web content authors are sometimes mystified about the mechanics of entering link-text and alt-text. Here's a typical letter from a brand new web content author, and my reply. Hello Rachel, I have just been given a website to write...
Blog: Content writing and content strategy insights
Posts tagged "Content"
ROT vs. SEO: dilemma for content managers
Recently a member of the Google group Content Strategy raised a perennial problem: what to do when a redundant, outdated or trivial page (otherwise known as ROT) is bringing in a significant number of visitors? On the one hand, you...
Web content or web copy: what's the difference?
Ten years ago, the difference between copy and content mystified me. Why did we need this new word, content, I wondered? It seemed a pretentious way of elevating words to a higher plane when they happened to be published on...
Contented office art
The Contented team works from three home offices, and they all contain art. Not art that's of great value on the open market, but art with a personal meaning for a bunch of people fixated on web content. Our idiosyncratic...
Bonus training for a young web designer
Hi Rachel Thanks for that. I've had a torrid week. Thinking about your web course for my daughter Tracey who wants to get into web design. I forwarded your last newsletter to her. What more information does she need in...