Guideline 1.3: Adaptable content Create content that can be presented in different ways (for example simpler layout) without losing information or structure. 1.3.1 Info and Relationships: Information, structure, and relationships conveyed through presentation can be programmatically determined or are available...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Tip: Use the en-dash correctly
Hi Rachel, I've got a question about how we should enter dates on a) the website and b) print documents. I have always put dates like this: 6:30pm - 7:00pm I notice some people put dates like this: 6.30pm-7pm And...
Tip: Don't just edit terrible web content—rewrite it
When editing web content, be bold. Speak the truth. If the truth is that a web page is pointless, incomprehensible or garbage, don't even think about tinkering with it. No amount of timid word-shifting will save it. Start again. Start...
Bloggers beware: typos in cyberspace
An eagle-eyed reader, Justine, spotted a bunch of typos in my archive of articles about writing web content — oldies but goodies on this web site: Quality Web Content Justine says she can be "fussy and pedantic", and got A+...
Tip: Beware of sentences longer than 20 words
Here's an easy rule of thumb when you're writing at work: never write a sentence longer than 21 words. OK, it's extreme. But it will often get you out of trouble. (Before you explode, let me remind you that phrases...