Oh my gosh. Blog shorter blog more often she said. Well, haven't a hope of growing a tenth of the blog-germs in my mind. And now, even though I'm in Delhi, I will throw some notes down about the excellent...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Blog shorter, blog more often, blog happier
How big is a blog post? Any length we please. an hors d'ouvre: three lines of links. a bowl of soup: 200 words. a satisfying salad: a full length feature article. It's all good! Except maybe... A disgustingly large steak...
Save our brains (SOB)
Much research tells us that heavy internet use can rewire our brains, not necessarily for the better. Distractions abound and we follow them. Thoughts go "galloping off in all directions". Multitasking becomes a curse. Concentration and focus atrophy. Creativity suffers....
Hyperlink-text, alt-text and the CMS
New web content authors are sometimes mystified about the mechanics of entering link-text and alt-text. Here's a typical letter from a brand new web content author, and my reply. Hello Rachel, I have just been given a website to write...
Writing tip: Number procedures in sequence
Whenever you write instructions, direct or indirect, put the steps in real-life sequence, and number each step. Here's an example. This is a mixture of direct instructions (steps 1-4, addressed to you), and procedures carried out by other people (steps...