A sentence containing the word which can have correct grammar and yet still be hopelessly unclear. Run a safety check every time you use which in mid-sentence, referring to something earlier in the sentence. You may know what you mean,...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Writing tip: Which or that? in relative clauses
Which and that mean different things in relative clauses. Here's a safe way to differentiate between them. (I'm telling you the U.S. grammar rule: easy to remember, easy to use.) Use that when you want to say, 'I mean the...
Long list of dot points: a neat solution
What to do when you have a long list of items of equal weight—and a numbered list is not appropriate? Above all, don't just vomit them out. Communications dogma says un-ordered lists should be restricted to 3–7 items. This makes...
11 tips for getting the most out of conferences
Tomorrow at 4 AM I’ll get in a taxi and set off for two conferences in Australia. I started writing down some realistic aims to remind myself what I hope to gain from this expensive exercise. In the end, it’s...
Training staff in business writing: not a hit-and-run project
Training staff to write well is not a one-off project for new intranet: it should be business as usual. Business writing skills need to be regularly updated and refined, and spread around the entire staff. Sure, Strunk & White taught...