What a week! Yesterday, two days after the Presentation Zen workshop, I went to Search Engine Boot Camp in Auckland. I enjoyed this conference and hey, it was at the Hilton on Auckland Harbour. The views! The beef fillet! Now,...
Blog: Content writing and content strategy insights
Posts tagged "Web 2.0"
Obama Girl pushes the polls
Hillary vs. Barack: Who had the smartest media strategy? asks Antony Young on the Advertising Age. Fascinating analysis. The verdict: Obama wins overall. His campaign's ability to create personal relationships via mass-marketing techniques characterized his media strategy. The employment of...
Gems from BJ Fogg's Facebook course
BJ Fogg's "not pretty" presentation about Stanford's Facebook course contains fascinating snippets, especially in the last 10 slides. The students in this class engaged 16 million people in 10 weeks. Some of them got rich. Don't be swayed by one...
Content on the agenda
For a glimpse at the current concerns of content managers, take a look at the agenda of three upcoming conferences. Content writers should be pretty interested in this too, but most probably couldn't care less. For writers, the agenda is...
Can writers meet the Web 2.0 challenges?
Liz Danzico's presentation at Webstock: damn, I had to miss it. My own presentation focused on the struggle for non-specialist writers to understand the demands of everyday, old-hat technology, even ignorance about Styles or a content management system can cause...