Knowing the strengths of your own business can be surprisingly difficult. Exactly what do your customers like about your product or service? Sure, they say they love it and they keep coming back for more. But why? What do they...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Your web content: the elves won't fix it
Strange, isn't it, that so many companies and government organisations will cheerfully spend hundreds of thousands of dollars every year on a content management system for their web sites and intranets... when the content is shocking awful and likely to...
Tip: Use positive language
If you want to communicate clearly, use positive language. This is a basic guideline for writing plain language. Negative language is inherently difficult to use because it has: • conceptual difficulties (you may be writing about something nonexistent) • psychological...
Tip: Short words, sentences and paragraphs
Three principles will take you a long way towards writing clearly: Use short words Use short sentences Use short paragraphs. Judgement is always required, but the three short rules are an excellent starting point. When in doubt, keep it short....
Copyediting fiction the minimalist way
Once again I'm copyediting a book, a crazy little one of my own this time. (Don't ask.) No, do ask, because this type of book allows me to ignore many issues of correctness and grammar. First, let's get this straight:...