15-year-old New Zealander competes for U.S. Ad Dollars Steve Rubel in Advertising Age sees this as proof that "the world is flat": in other words, with broadband, even a kid from the bottom of the planet can make waves in...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
US gov communications & plain language training
The Plain Language in Government Communications Act of 2007 was introduced in the US House of Representatives on 17 September. This is a lovely short, clear, comprehensible bill. It aims: To enhance citizen access to Government information and services by...
Nielsen on introductions
Summary of the latest Alertbox (and yes, it's a summary, not an introduction): Introductory text on Web pages is usually too long, so users skip it. But short intros can increase usability by explaining the remaining content's purpose. Jakob Nielsen...
Rats! Write content for the customer
Gerry McGovern has tested 18 summaries and 31 headlines in web content over 6 years. 3000 people were asked to scan 31 headlines and 18 summaries about a particular subject and then choose the one that stood out. Now, the...
The wonders of the verb "deploy"
Every time I see or hear the word deploy it surprises me. Maybe that's because I didn't notice it until about 10 years ago. That says something about my upbringing: with a pacifist Dad, I have never been madly interested...