Last week the Education Review Office found that 59 per cent of New Zealand teachers do not teach writing effectively in all the areas they should. ERO's latest national evaluation report — on the quality of teaching writing to pupils...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Changing habits is hard to do
Humans being humans, we tend to believe and cling to the first version of a rule that we hear. Think about the grammar "rules" your granny taught you, such as "Never split an infinitive". That rule never was true or...
Reminder: passive can be powerful
Passive OK in headlines, says Jakob Nielsen's Alertbox. This is sound plain language practice and not new, just a healthy reminder. The first 2-3 words of any headline (or summary) should be words that grab and hold the reader. They...
And Copyright begat Creative Commons
Here's a turnaround: New Zealand and Australian readers can buy Nicki Greenberg’s bizarre, bitter-sweet graphic interpretation of The Great Gatsby. But for copyright reasons this book is not for sale in the USA or UK. Why is Daisy portrayed as...
Embarrassing training gap for web writer/editors (ALA)
Professional web writers/editors are severely disadvantaged in terms of training compared with other web professionals. That's an inescapable conclusion from the latest report from A List Apart (ALA). The Web Design Survey 2007 analyses statistics from 33,000 web professionals. That's...