One rule that marketers find hard to grasp is that online, people prefer objective writing to hype. We don't just dislike 'boastful subjective claims': we read it more slowly and understand less. In Nielsen and Morkes' classic study, just removing...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Why don't adults write better?
Writing is a weak area in the Student Outcome Overview 2001-2005: Research findings on student achievement in reading, writing and mathematics in New Zealand schools. This report aggregates and analyses results from a number of ongoing studies. The picture is...
Writing tip: Its or it's?
Its and it's belong to two different families. One family has no apostrophes: his, hers, its. The other family all has apostrophes: he's, she's, it's. To check whether its has an apostrophe, substitute another member of the family: He's amazing,...
Rare revolving reads
My son Ben, aged nine, found his perfect book and began to read it continuously. He read it ten consecutive times before he stopped telling me the score. Charlie and the Chocolate Factory by Roald Dahl was perfect, so why...
Fury at phonies online
The definition of phony has shifted. And that brings a warning for every business that publishes content online, especially blogs. A print newsletter for philatelists was published by New Zealand Post a few years ago. Purportedly written by 'Uncle Fred'...