Imagine someone in a wheelchair not being able to go to the local public library, because there were no access ramps at the entrance. You would be outraged, right? In a modern, inclusive society, we have come to expect entrance ramps (or a viable alternative) enabling access to public buildings. Now we must expect the same when it comes to public information. Creating accessible content is the digital equivalent of adding ramps, disability toilets and good signage to physical buildings to improve access for all.
Blog: Content writing and content strategy insights
Local and international laws and processes are struggling to address the ubiquitous influence of technology and the realities of the online world we live in.
While small changes to protect vulnerable groups are taking place within countries, the problem is global and it's getting bigger and more complex.
What we can learn from the Christchurch Call is meaningful change would require true collaboration and partnership between states and private sector.
When people are searching online, they want short, concise, crystal clear content.
Screens and attention spans have got smaller and so must your digital content.
Searchers on a mission want answers and fast. Nothing else will do!
Google knows this and rewards content editors who know this too.
As a digital content writer, your job is to find out your audience’s burning questions. And answer them!
It is fair to say that the upheaval of the past two years has made us question how we live. We all became aware of the preciousness of life and endured light-speed change. I believe that we want to live more consciously, more beautifully, more in tune with our purpose and passions, and with Mother Nature. When I started to design my life around what I love to do and what’s important to me, I experienced more energy, productivity, health and happiness.