Blog: Content writing and content strategy insights

User testing your web content leads to happiness

One of the UXNZ 2015 Conference highlights for me was the opening speech by legend US information architect and publisher, Lou Rosenfeld. He talked about how he came up with the design and layout for the books his company publishes. Quite simply, he took his books out and tested them with real people. He wanted to learn whether he could make an age-old product like a hardcopy book easier to use. Turns out you can.

Continue Reading >

Grammar: If I were the only editor in the world

Rachel answers an age-old grammar question about was and were. Old grammar rules stick in our minds like chewing gum in the hair. The rule you remember is no longer a rule (perhaps it never was) but a choice. Rachel tends to use ‘were’ out of habit, but 'was' is now more than acceptable—it’s the norm.

Continue Reading >

Writing tip: Editing web content

Editing is always a step-by-step process. And always you start by asking the big questions, such as:

  • Is this web page really necessary?
  • What is this page for? 
  • Who needs it?
  • Is the same information on another page?
  • What do you want people to do after reading this page?
At work when the pressure’s on, what do you do? You apply the 80:20 principle: you skip to a simple Contented system that will fix the majority of problems very fast.

Continue Reading >

Interview with a web content pioneer

I was recently interviewed by Media Shower as part of their Expert Interview program.  I am always interested to see what comes out of my own mouth in an interview.

Continue Reading >

August 30, 2015

0 Comments


A 30-second habit for business decisions: quick, instant review



LML Star Euro scooter in the Contented colours Do you feel overwhelmed by good advice for success in your business or professional life? It never stops coming. 

Continue Reading >

How web accessibility suddenly became sexy and what it means for you

Accessibility Cinderella has been crowned by Silicon Valley Up to now web accessibility has been the poor little Cinderella of technology, dressed in rags, struggling, cleaning up other people's messes and getting not an ounce of thanks or glory. That just changed.

Continue Reading >

July 08, 2015

0 Comments


How to sort lists alphabetically: even librarians use the easy way

Trinity College Library (c) Thomas Guignard FlickrYou're editing and and you come to a list that needs sorting into alphabetical order. Easy enough until you strike the mad Macs.  

Continue Reading >