Blog: Content writing and content strategy insights

Accessibility: clear up the ROT and FILTH on your web site

Accessibility means making access possible and easy for everyone, including people with any sort of disability. (That'll be you, one of these days.)

And whether we're talking about physical space, appliances, or information, providing access means clearing the way. Getting rid of obstacles, and cleaning up the ROT and FILTH.

ROT is redundant, outdated and trivial content: that's mainly ancient rubbish—information that needs to be chopped out.

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Information technology is your friend: play nicely, writers

Virtually all information is created and transmitted and stored and shared and searched by means of computers and the internet. That’s obvious, right?

At work, it is commonly assumed that anything digital or electronic is solely the business of those clever people in web management or IT. Accountants and teachers and office managers have no need to bother their pretty little heads about such nerdy matters. Right? Wrong.

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Business communication in the digital workplace: SAVUS from the 7 SAD MICE

Technology has changed all business communication—forever. Content strategy is crucial. All business writing is content. All content is digital, social, visual and mobile. Your audience expects to interact, contribute and be heard online. And much business content is visible to a critical public and is inevitably perceived as communication from the organisation.

Meet the 7 SAD MICE of the digital workplace. They are facts of life.

  • S is for Social.
  • A is for Audio-visual.
  • D is for Digital.
  • M is for Mobile.
  • I is for International.
  • C is for corporate.
  • E is for Electronic.

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