Blog: Content writing and content strategy insights

Start your H1 Project: a powerful 'micro' strategy for digital content teams

Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. After the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and win customer engagement. 

Our latest blog offers a super-charged micro strategy to content teams looking for direction and impact after go-live.

Look out for the free spreadsheet to help you get your H1 Project up and running.

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Is your web content like spaghetti — all tangled and full of confusing navigation loops? 🍝

We all love spaghetti — it’s fun to twirl on a fork and spool into your mouth. But do you know the expression “spaghetti code”? It’s a disparaging phrase programmers give to poor source code, that is twisted and tangled like a bowl of pasta. Corporate web content can easily become like spaghetti too, and that’s typically when web writers are called in to fix it.

This blog offers content designers and web writers a roll-your-sleeves-up method for untangling twisted content. It is particularly beneficial for digital content projects where timeframes, budgets and subject matter experts are under pressure.

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The simple governance strategy that will help web teams succeed

If you've worked on a fairly large web project, the story in this blog post will be all too familiar. It's the terrible tale of why web teams struggle time and time again to get content ready.

Look at your governance structure and you'll find some clues. One person in your company can make a big difference to the web team's content crusade. The answer is surprising to many: the CEO. I'll explain why. And I suggest four simple things your CEO can do to help your web team achieve its goal of going live with great digital content. 

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Interview with a web content pioneer

I was recently interviewed by Media Shower as part of their Expert Interview program.  I am always interested to see what comes out of my own mouth in an interview.

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How content strategy got hijacked by content marketing

A funny thing happened on the way to establishing content strategy as a legitimate career path and professional role: the phrase got hijacked by content marketers...

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How do content strategists benefit from Contented courses in accessible web content?

Content strategists will be guiding, supporting, supervising and training staff writers. Contented courses are invaluable for this role. Strategists need to be able to see the challenges of web writing from the point of view of staff who produce content for the organisation's web sites and intranets.

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Business communication in the digital workplace: SAVUS from the 7 SAD MICE

Technology has changed all business communication—forever. Content strategy is crucial. All business writing is content. All content is digital, social, visual and mobile. Your audience expects to interact, contribute and be heard online. And much business content is visible to a critical public and is inevitably perceived as communication from the organisation.

Meet the 7 SAD MICE of the digital workplace. They are facts of life.

  • S is for Social.
  • A is for Audio-visual.
  • D is for Digital.
  • M is for Mobile.
  • I is for International.
  • C is for corporate.
  • E is for Electronic.

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