Knowing the strengths of your own business can be surprisingly difficult. Exactly what do your customers like about your product or service? Sure, they say they love it and they keep coming back for more. But why? What do they...
Blog: Content writing and content strategy insights
Communication superpowers: get them now!
Communication superpowers. That's what you need these days. Whatever your day job, if you're any kind of knowledge worker, communication skills are essential. Without good writing skills you may not even get the job you want, let alone be promoted....
Special offers to CONTENTED clients: gift time cometh
The Contented email newsletter included three special offers today. In brief... Thank you, thank you, thank you to all our fantastic customers. You understand the value of great web content, and you chose our courses above all other options. After...
Tip: use the same word for the same thing
In all business writing, including web content, use the same word for the same thing. Be consistent. It's not boring, it's clear. This is the opposite of the advice we received in school, when we were learning "creative writing". We...
Your web content: the elves won't fix it
Strange, isn't it, that so many companies and government organisations will cheerfully spend hundreds of thousands of dollars every year on a content management system for their web sites and intranets... when the content is shocking awful and likely to...