Blog: Content writing and content strategy insights

A crime wave to be proud of

This morning's Dominion Post delivered two stories that amount to an electr(on)ic crime puddle seeping through New Zealand. First, A thief stole three Oral B electric toothbrushes worth more than $300 from the Cuba St Farmers. He was chased into...

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Annual Reports report: 30% pass rate

The New Zealand Securities Commission surveys company financial reports regularly. Oops, 20 of the last year's sample of 30 had problems. This isn't as bad as it seems. Some problems were related to a change in reporting standards, and the...

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Tip: Your web content is data

      Anyone writing for the web needs to be aware that web content is treated as data. This applies to all business documents, not just web content. Parts of business documents are identified and filed by search engines,...

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