Publishing revolution: learnings from the Frankfurt Book Fair
Rachel McAlpine visits the Frankfurt Book Fair 2012 and shares her top 10 insights about the book publishing industry.
Blog: Content writing and content strategy insights
Posts tagged "Accessible content"
Cross-cultural communication: globalizing English web content
A few years ago I went to a terrific seminar on cross-cultural communication. I was shocked to discover that only a few of the audience were from the business world. Why's that shocking? Because the topic is relevant to every web site—not just those for EFL teachers, ESL and ESOL teachers, refugees and immigrants.
12 paths to plain language: reasons for choosing clarity
Plain language is a modest muse, as her name suggests. No rock queen, she appears simple, unassuming, natural, unadorned by sequins or diamonds. She is neither sophisticated nor scholarly—yet she is widely followed.
Governments pursue and promote plain language. So do companies, not-for-profits and other organisations.
Their reasons are many and various. What's your own reason for admiring or disliking communication in plain language?
Writing tip: Email to multiple addresses—To, Cc or Bcc?
When you send an email to a number of people, should you put the addresses in the 'TO:', 'Cc', or 'Bcc' field?
It's all very simple, but recently I had to explain it to a technophobic friend—and I found that difficult. So in case you too need to explain it one day, here's what I told her.
Stop general staff sabotaging accessibility
Great: you upgraded your CMS so that software and existing content now complies with WCAG 2.0 AA. Problem: accessible technology does not guarantee accessible content. Your staff continue to sabotage accessibility by uploading content that breaks all the rules.