Far too much policy is dumped straight on the web. Policy is often legitimately complex. Policy is always hard to write and usually hard to read. People need instructions or procedures more often than policy. Consultation policy documents need to...
Blog: Content writing and content strategy insights
Posts tagged "Content"
Tip: Writing policy? Don't just write an essay
Do you have complex policies that need to be explained to your customers? Does it seem almost impossible without using pages and pages of prose? Do your policy pages have words from here to eternity? For example, you might need...
Tip: Tell me once. Not 3 times.
Watch out for the tell-me-3-times problem. Once is enough. Example of tell-me-twice: Application Form You can download a small business parking application form from the "Forms" section of our web site. Example of tell-me-3-times: Application Form You can download a...
Tip: Keep paragraphs in web content short
Keep paragraphs short in any document that is likely to be published on a web site, or read on a computer screen. Try to keep most paragraphs under 65 words. Write no paragraph longer than about 200 words. Vary the...
Tip: Use exact dates in web content
Today was tomorrow yesterday. A sobering thought... Therefore write timeless (if not deathless) prose in web content. People hunt for clues in content about when it was written. As you write, picture someone reading your web page tomorrow. Or next...